There is a lot of room for development in the hardware industry. Luo Baihui, head of the International Mold and Hardware Plastic Industry Suppliers Association, said recently that through a survey of more than 80,000 consumers, retail businesses, and hardware markets, about 30% of hardware product demand comes from house decoration, and 50% of products depend on The supply capacity of some domestic hardware suppliers. More families want to see more hardware products being offered by retailers. Unfortunately, our market research is still very limited. For example, after investigation, we found that in the design of the whole kitchen, there will be a 16% increase in market demand every year, but as a retailer, we must understand the needs of the market and customers, and then formulate solutions according to their needs. There are a few points to pay attention to in the process.

1. Personalized needs

Worldwide, the hardware industry is shifting from the traditional tool industry to the fashion industry. Consumption is trending towards personalization, quality, reasonable price and more choices. Following the trend, hardware retail companies have no choice but to provide customers with creative tools to meet their individual needs.

2. Quality is the foundation

From another perspective, hardware sales interpersonal relationships are three very important factors, and in this factor, quality is the foundation, good interpersonal relationship is more conducive to the opening of sales channels, and quality is the guarantee of long-term cooperation.

3. Do a good job in publicity and promotion

On the basis of having excellent products, it is necessary to do a good job of publicity. Manufacturers must be good at selling themselves and promoting themselves. Through publicity, the company's own advantages such as brand advantage, quality advantage and capital advantage in the hardware industry are displayed, so that more customers and peers can understand us and know us.

Luo Baihui said that with the foundation of product quality, how to sell becomes the key. Between products of the same grade, we must be good at misselling. Just like a horse race, in the marketing process, we compare our second-class products with other people's first-class products, and then compare our first-class products with his second-class products, and our second-class products with his third-class products. Compare. Know how to misplace sales, vigorously promote products, and invest actively and enthusiastically.

4. Focus on product structure adjustment

Vigorously develop the production and sales of hardware products with high-tech content and high added value. At the same time, under the premise of absorbing and transforming advanced technology, we should start from all links, and through the implementation of cost reduction plan, energy structure transformation and other methods, we can reduce waste as much as possible, improve management level, reduce unit cost, and improve the export competitiveness of hardware products.

5. Pay attention to the role of e-commerce products

As we all know, trade through e-commerce can not only save a lot of manpower and material resources, reduce transaction costs and inventory, but also create a free and equal competitive environment and a wider cooperation space for small and medium-sized hardware product manufacturers to enter the international market. Hardware products enterprises provide new opportunities for development. According to Luo Baihui, good e-commerce products, such as the B2B e-commerce website of the International Mold, Hardware and Plastic Industry Suppliers Association, are new reverse e-commerce products jointly launched with Europe's largest procurement and logistics associations, focusing on China's mold machinery and hardware Exports of plastic products manufacturers to the EU. The member companies include the top 200 German companies, including Siemens, Nokia, Bosch, BMW, Volkswagen, Mercedes-Benz and other world-renowned companies. Therefore, the "Quality Supplier" platform is unique in promoting the export of hardware products in my country. It is an excellent choice for Chinese hardware products to be exported to the EU.

6. Use financial instruments to avoid exchange rate risks

In foreign trade, increase the down payment ratio of the contract to reduce the risk of exchange rate changes and prevent exchange losses. For example, the down payment rate of the contract is increased from the previous 5%-20% to 30%-40%; the appreciation limit can also be stipulated in the contract. If the limit value is exceeded, the export price of the product will be adjusted accordingly to deal with it. In addition, experts suggest that enterprises can switch loans, repay RMB loans in advance, and then exchange them for US dollar loans; use financial instruments to avoid exchange rate risks, forward transactions, and lock forward exchange rates in advance; strive to use RMB for settlement in commodity transactions.